SmartDraw makes creating a planogram easy with built-in templates and symbols you can drag-and-drop onto your layout. For example, you'll often find sugary kid-centric cereals on the bottom shelves while healthy, high-fiber ones will be placed higher. Their lower level placement may even make it easier for children to grab products to add to their parents' carts. However, products on the bottom shelf may be eye-level for children. Products placed at eye-level may sell better than products placed on the bottom shelf. How to Read a Planogram Starts with the Type There is more than one kind of planogram template and, thus, more than one method for how to read a planogram. Adopt a user-friendly software with robust 2D and 3D rendering capabilities. For example, stores will first group all bread-like products in the same aisle and then will often place peanut butter, jelly and other condiments in the same place to help remind shoppers to stock up on those items at the same time. Build 2D/3D planograms in 1 day instead of 7. Placement is important in retail to maximize sales and. Therefore, it is essential to ensure that your products are being placed at the right section, shelves and placed in the retail stores. Making a planogram is a delicate balance of logical organization such as grouping items in the same category and taking advantage of consumer behavior and psychology to expose them to new or highly profitable products, and increasing sales by using cross-selling techniques and triggering impulse buy behaviors. A planogram (also known as a plan o gram) is used in retail to show the placement of products on a shelf.
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